OOH + Print
It Tastes Better Together
BRIEF: Despite being the pioneer in the food delivery service, Seamless was outgrown by niche competitors. Make Seamless the number one delivery service again.
INSIGHT : Sharing meal time with others is good for your psychological, social and physical health.
IDEA: Adding a social feature and purpose to the Seamless Experience.
Digital + Print
BRIEF: Every beauty campaign looks the same, even when being "outlandish". Truly disrupt the industry.
INSIGHT: Nature is beauty in its rawest form and its multitude of arrangements influences every form of artistic expression.
IDEA: Creating an entire makeup campaign that doesn't feature makeup. Making a poetic homage to the colors, textures, and contrasts that influence makeup as a form of art.
Why Aren't We a Thing?
BRIEF: Make more Americans ride a Vespa.
INSIGHT: Americans buy vehicles based on potency, speed and practicality - not style.
IDEA: Making Vespa a viable vehicle by highlighting the objective qualities of
the product and demystifying prejudices, addressing directly the lack of involvement of the American audience with Vespa